{"id":23932,"date":"2025-09-03T22:30:40","date_gmt":"2025-09-03T22:30:40","guid":{"rendered":"https:\/\/guitarmadrid.com\/?p=23932"},"modified":"2025-09-23T14:40:27","modified_gmt":"2025-09-23T14:40:27","slug":"news-gibson-appoints-new-chief-operating-officer","status":"publish","type":"post","link":"https:\/\/guitarmadrid.com\/es\/2025\/09\/03\/news-gibson-appoints-new-chief-operating-officer\/","title":{"rendered":"NEWS: Gibson Appoints New Chief Operating Officer"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>NASHVILLE, TN &#8212;<\/strong><strong>&nbsp;<\/strong><a href=\"https:\/\/cflu578ab.cc.rs6.net\/tn.jsp?f=001nRj4F8QaXDWvRSlw5MJCGJ6m4opZlXz7ylzvrXPOMsPKgwWrXsTlV6lD2SBgZTdiCPj43wmUwDifC4lH-mTkWHqVosbogwQn0nlT44dNOeSpCas81ao7DYznGiQvyKRHOjjkVh6ED_PML0VC2u8UA--DphinkHCT&amp;c=XiHPaJBUDTmJ90VdKgGWnYm-m8AT6KWwvHZbpuFv5QCDxtaxpStUEw==&amp;ch=3q3tmzx7tz3rDjlnt5DJnJm1f7F6VjspFrB_raZl4KVGSlA5ZTXstg==\" rel=\"noreferrer noopener\" target=\"_blank\">Gibson, Inc<\/a><strong>.<\/strong><strong>,<\/strong>&nbsp;the iconic and leading global instrument brand, is proud to announce the appointment of&nbsp;<strong>Anne Rohosy<\/strong>&nbsp;as&nbsp;<strong>Chief Commercial Officer (CCO)<\/strong>. In this expanded role,&nbsp;<strong>Anne<\/strong>&nbsp;will&nbsp;<strong>lead Gibson\u2019s global commercial strategy<\/strong>, overseeing&nbsp;<strong>wholesale, direct-to-consumer, and retail channels<\/strong>&nbsp;as the company&nbsp;<strong>accelerates its growth and brand presence worldwide.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI am excited to step into the role of Chief Commercial Officer,\u201d says&nbsp;<strong>Anne Rohosy<\/strong>. \u201cGibson has a legacy unlike any other, and we have incredible opportunities ahead to expand our reach, strengthen our brands, and deliver for our fans and partners worldwide.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnne\u2019s leadership has been instrumental in shaping Gibson\u2019s transformation over the past several years,\u201d continues&nbsp;<strong>Cesar Gueikian, President and CEO of Gibson.<\/strong>&nbsp;\u201cHer deep experience in building global brands, leading complex commercial organizations, and driving innovation makes her the right leader to take Gibson\u2019s commercial strategy to the next level.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"719\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-719x1024.jpg\" alt=\"Anne-Rohosy-Final\" class=\"wp-image-23933 lazyload\" style=\"width:311px;height:auto\" data-sizes=\"auto\" data-srcset=\"https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-719x1024.jpg 719w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-211x300.jpg 211w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-768x1094.jpg 768w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-1078x1536.jpg 1078w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-1100x1568.jpg 1100w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-680x969.jpg 680w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-200x285.jpg 200w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025-20x29.jpg 20w, https:\/\/guitarmadrid.com\/wp-content\/uploads\/2025\/09\/Anne-Rohosy-Final-9.2.2025.jpg 1200w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Anne&nbsp;<\/strong>has been a key member of&nbsp;<strong>Gibson\u2019s leadership team since 2021<\/strong>, serving as&nbsp;<strong>Chief Human Resources and Impact Officer,<\/strong>&nbsp;as well as&nbsp;<strong>Managing Director of the Gibson Amplifiers&nbsp;<\/strong>business. During this time, she has&nbsp;<strong>led organizational transformation, championed culture&nbsp;<\/strong>and<strong>&nbsp;people strategy<\/strong>, and<strong>&nbsp;guided the revitalization of Gibson\u2019s iconic Amplifier division<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With&nbsp;<strong>over 30 years of leadership experience<\/strong>&nbsp;across top-tier global brands, including&nbsp;<strong>Levi Strauss &amp; Co.<\/strong>&nbsp;and&nbsp;<strong>Nike, Inc.<\/strong>,&nbsp;<strong>Anne brings proven expertise in brand building, P&amp;L management, sales and marketing operations<\/strong>, and<strong>&nbsp;organizational transformation<\/strong>. She has held&nbsp;<strong>President<\/strong>&nbsp;and&nbsp;<strong>Executive Vice President<\/strong>&nbsp;roles&nbsp;<strong>overseeing multi-billion-dollar businesses<\/strong>, led&nbsp;<strong>global market expansions<\/strong>, and&nbsp;<strong>driven strategic growth<\/strong>&nbsp;across the Americas and Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to her executive leadership,&nbsp;<strong>Anne<\/strong>&nbsp;has contributed her expertise to&nbsp;<strong>global board and advisory roles in consumer products and technology-driven businesses<\/strong>, adding further depth to her perspective on&nbsp;<strong>innovation, market expansion, and consumer engagement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>NASHVILLE, TN &#8212;&nbsp;Gibson, Inc.,&nbsp;the iconic and leading global instrument brand, is proud to announce the appointment of&nbsp;Anne Rohosy&nbsp;as&nbsp;Chief Commercial Officer (CCO). In this expanded role,&nbsp;Anne&nbsp;will&nbsp;lead Gibson\u2019s global commercial strategy, overseeing&nbsp;wholesale, direct-to-consumer, and retail channels&nbsp;as the company&nbsp;accelerates its growth and brand presence worldwide. \u201cI am excited to step into the role of Chief Commercial Officer,\u201d says&nbsp;Anne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear"],"_links":{"self":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts\/23932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=23932"}],"version-history":[{"count":1,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts\/23932\/revisions"}],"predecessor-version":[{"id":23934,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts\/23932\/revisions\/23934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/media\/23933"}],"wp:attachment":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=23932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=23932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=23932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}