{"id":23399,"date":"2025-01-05T21:38:58","date_gmt":"2025-01-05T21:38:58","guid":{"rendered":"https:\/\/guitarmadrid.com\/?p=23399"},"modified":"2025-01-12T14:44:32","modified_gmt":"2025-01-12T14:44:32","slug":"were-thrilled-to-be-back-why-2024-marked-a-major-milestone-for-fender-and-saw-a-surprising-turnaround-for-2025","status":"publish","type":"post","link":"https:\/\/guitarmadrid.com\/es\/2025\/01\/05\/were-thrilled-to-be-back-why-2024-marked-a-major-milestone-for-fender-and-saw-a-surprising-turnaround-for-2025\/","title":{"rendered":"\u201cWe\u2019re thrilled to be back\u201d: Why 2024 marked a major milestone for Fender \u2013 and saw a surprising turnaround for 2025"},"content":{"rendered":"<div id=\"article-body\">\n<p><strong>2024 Year in Review<\/strong><strong>:<\/strong> March saw Fender celebrating seven decades of their best-selling model by roping a whole host of guitar talents for a rousing cover of Jimi Hendrix classic <em>Voodoo Child (Slight Return)<\/em>.<\/p>\n<p>Tom Morello and Nile Rodgers were joined by Ari O\u2019Neal, Rebecca Lovell, Tash Sultana, Jimmie Vaughan, Mateus Asato, Tyler Bryant, Rei and Biffy Clyro frontman Simon Neil.<\/p>\n<p aria-hidden=\"true\">A month later the company announced that they would be returning to NAMM for 2025, having been absent since their last attendance in 2020.<\/p>\n<p aria-hidden=\"true\">\u201cWhen NAMM closed during Covid and we were compelled to come up with a plan B, we developed this online dealer event and reallocated the money we would have spent going to the show into increased marketing,\u201d revealed CEO Andy Mooney, while admitting he\u2019d been waiting for the right time for the company to make their return.<\/p>\n<p aria-hidden=\"true\">\u201cWe\u2019re thrilled to be back, we missed being there, and I\u2019m excited to see everyone again back in Anaheim.\u201d<\/p>\n<div aria-hidden=\"true\" data-nosnippet=\"\">\n<div>\n<p>Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat | Fender &#8211; YouTube<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"http:\/\/guitarmadrid.com\/wp-content\/uploads\/2024\/12\/maxresdefault.jpg\" alt=\"Voodoo Child (Slight Return): Forever Ahead of Its Time | The Year of the Strat | Fender - YouTube\" data-aspect-ratio=\"16\/9\" class=\"lazyload\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"slice-container-authorBio-wD6bnQNFc2rSqggNHgPUk\">\n<div>\n<p>Amit has been writing for titles like\u00a0<em>Total Guitar<\/em>,\u00a0<em>MusicRadar<\/em>\u00a0and\u00a0<em>Guitar World<\/em>\u00a0for over a decade and counts Richie Kotzen, Guthrie Govan and Jeff Beck among his primary influences as a guitar player. He&#8217;s worked for magazines like\u00a0<em>Kerrang!<\/em>,\u00a0<em>Metal Hammer<\/em>,\u00a0<em>Classic Rock<\/em>,\u00a0<em>Prog<\/em>,\u00a0<em>Record Collector<\/em>,\u00a0<em>Planet Rock<\/em>,\u00a0<em>Rhythm<\/em>\u00a0and\u00a0<em>Bass Player<\/em>, as well as newspapers like\u00a0<em>Metro<\/em>\u00a0and\u00a0<em>The Independent<\/em>, interviewing everyone from Ozzy Osbourne and Lemmy to Slash and Jimmy Page, and once even traded solos with a member of Slayer on a track released internationally. As a session guitarist, he&#8217;s played alongside members of Judas Priest and Uriah Heep in London ensemble Metalworks, as well as handled lead guitars for legends like Glen Matlock (Sex Pistols, The Faces) and Stu Hamm (Steve Vai, Joe Satriani, G3).<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>2024 Year in Review: March saw Fender celebrating seven decades of their best-selling model by roping a whole host of guitar talents for a rousing cover of Jimi Hendrix classic Voodoo Child (Slight Return). Tom Morello and Nile Rodgers were joined by Ari O\u2019Neal, Rebecca Lovell, Tash Sultana, Jimmie Vaughan, Mateus Asato, Tyler Bryant, Rei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gear"],"_links":{"self":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts\/23399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=23399"}],"version-history":[{"count":2,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts\/23399\/revisions"}],"predecessor-version":[{"id":23550,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/posts\/23399\/revisions\/23550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/media\/23400"}],"wp:attachment":[{"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=23399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=23399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guitarmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=23399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}